The Dawsons privacy notice provides information on how Dawsons and
any of its subsidiaries, branches and any 3rd party providers collect,
use, secure, transfer and share your information. Dawsons is provider of
Residential Sales, Residential Lettings, Surveying Services, Leasehold
Estate Management Services, Commercial Sales and Lettings, Land and New
Homes and Auctions. It operates over 13 branches in Swansea and
Carmarthenshire with approximately 125 employees. We are associated
with Mortgage Advice Bureau, Relocation Agent Network, Fine and Country,
IamSold and Feefo
Dawsons Head Office, 11 Walter Road, Swansea SA1 5NF
Dawsons serves investors, house builders, landlords, tenants, commercial businesses,
Corporations, local authorities, housing associations, residential sales
and the general public through our many departments. Full details can
be found on our website
Types of Information Collected
1. First Name
2. Middle Name
4. Previous Name
5. Date of Birth
6. Present Address
7. Previous Address
8. Residential Status
9. Landlord Details
11. NI Number
12. Uk National
13. Doctors Details
14. No’ Dependents
22. Dependents Names
23. Dependents DOB
24. Primary ID*
25. Address ID*
26. Bank Statements*
27. Credit Card Statements
28. Mortgage Statements*
29. Proof of Deposit
31. Self Employed Accounts*
32. Employers Name
34. Personal/Secure Loan Detail
35. Personal Debt Details
36. Personal Expenditure
37. Existing Mortgage Details
38. Existing Insurance Details
39. Email Address
40. Phone Numbers
41. New property Details
42. Solicitor Details
43. Estate Agent Details
44. New Mortgage Details
45. New Insurance Details
46. Criminal Offences/Convictions
47. IP Address
49. Marital Status
52. Accountant Details
53. Employers Address
55. Previous Employers Details
56. Employers Phone Number
58. Credit Card Details
59. Bank Details
Methods of Collection
In the general conduct of business, Dawsons collects information
relevant to the services being sought across the range of services it
2. Next of Kin
3. Spouse/Partner/Family Member
4. Business Associates
6. ‘trusted’ sources including Land/Government/Police Registers
7. Credit/Default Agencies
8. Financial Institutes (Banks, Building Societies, Loan Agencies, Credit Card Companies)
9. Insurance Companies
10. Other Law firms
11. Health Providers
12. Through consent to third parties disclosing information about you to us that they have collected.
Such information will generally be collected directly via the use of
any of our standard forms, over the internet, via email, in our branches
or through a telephone conversation with you.
We may also collect personal information through our affiliates or suppliers.
In addition, you may choose to submit information directly to us via
several methods, including: through Dawsons and affiliates websites in
response to marketing or other communications through social media by
signing up for a Dawsons product or service through participation in an
offer, program or promotion in connection with an actual or potential
business or employment relationship with us.
You may also agree to third parties disclosing information about you to us that those third parties have collected.
We, our service providers and partners collect certain information by
using automated means, such as cookies and web beacons, when you
interact with our advertisements, mobile applications, or visit our
websites, pages or other digital assets.
The information we collect in this manner may include: IP address,
browser type, operating system, referring URLs and information on
actions taken or interaction with our digital assets.
We may use third-party web analytics services on our websites and
mobile apps, the analytics providers that administer these services use
technologies such as cookies and web beacons to help us analyse how
visitors use our websites and apps. "Your Rights and Choices" section of
this Privacy Notice specifies your ability, to opt out or limit the
usage of the information collected.
Purposes of collection
Generally, we will collect, use and hold your information for the purposes of:
Assessing applications for and providing Dawsons products/services.
Conducting business, developing relationships with Dawsons and affiliates.
Process payments / transactions including: Accounting, Authorisation,
Clearing, Chargebacks, Auditing, Billing, Reconciliation, Collection,
Complaints, Enquiries, Credit Checks and related dispute resolution activities.
Protect against and prevent fraud, unauthorised transactions, money
(please see below), tax evasion, claims, other liabilities and manage
risk exposure and agent /franchise quality, integrity, compliance and
security of business processes.
Create and manage any accounts, associated authentication criteria (id’s and
passwords) you may have with Dawsons.
Provide, administer and communicate with you about Dawsons products,
services, offers, programs and promotions, their issuers, acquirers,
retailers and partners.
Compile business directories, including business contact information.
Operate, monitor, evaluate and improve our products, services, websites, mobile
applications, other digital assets and business
Developing new products and services.
Managing communications, assess effectiveness and optimisation of
Functionality of our websites, mobile applications other digital assets
Evaluate your interest in employment and contact you regarding possible employment opportunities
applicable laws and regulations or requested by any judicial process or
governmental agency having or claiming jurisdiction over Dawsons or its
Comply with industry standards and Dawsons policies.
In addition to help you with a property related service we have to
comply with certain
regulations for example the “Money Laundering, Terrorist Financing and
Transfer of Funds (Information on the Payer) Regulations 2017 (referred
to as “the Regulations).”
Dawsons Estate Agents and other subsidiaries are required to obtain
certain information from you to comply with regulations. The information
provided will only be used by Dawsons in relation to complying with the
Regulations and will not be shared with any other party outside of the
companys wholly owned by Dawsons unless we are required to do so under
If you decide to enter in to a business relationship with Dawsons or
wholly owned subsidiary to comply with certain regulations. We will
require two separate Identification documents one primary and one
secondary document even if it appears on both lists. The information may
be required at various stages of the process depending whether you
Purchasing (or Selling)
Primary documents - proof of ID
Valid Passport with MRZ
Valid full UK photo driving licence
Valid full UK Driving licence (Non photo, paper) issued before 1998
Valid EU/EEA/Switzerland photo driving licence.
Valid EU/EEA/Switzerland national Identity Card.
Valid UK Armed Forces ID Card.
Valid UK Biometric Residence Permit (copy of both sides.)
Valid Blue disabled drivers pass. (With photo)
Valid Freedom Pass
Valid Local Authority Bus pass.
Department for Works & Pensions letter confirming pension details including
National Insurance Number dated within the last 12 months.
Secondary documents - proof of residence (home.)
Valid full UK photo driving licence.
Valid full UK Driving licence (Non photo, paper) issued before 1998
Local authority council tax bill (dated within the last 12 months).
UK Bank / Building societies statements/bills showing activity, dated
within the last six months. Including account number and sort code.
(Internet printed acceptable).
UK mortgage statement (dated within the last 12 months.) (Internet printed acceptable.)
Utility bill dated within the last 6 months including - Electricity bill
(with MPAN number), Landline, Gas, Satellite TV, Water. (Internet
printed acceptable.) (Not mobile phone bills.)
Her Majesty’s Revenue and Customs (HMRC) Inland Revenue (IR) Coding /
assessment / statement (dated within the last 12 months) with National
Department for Works & Pensions letter confirming pension details and NI Number. (Dated within the last 12 months).
We reserve the right to employ third party electronic verification for
the purpose of verifying identity. This search will not affect your
Lawful basis of processing
Dawsons processes your information under the following
Performance of a contract: where you enter into a contract with Dawsons and we
need to process your information as part of this contract
Legitimate interests: some information is processed by Dawsons as part of its
legitimate interests which include: Fraud, risk assessment, due diligence, network
and information security, suppressions and managing opting out of communications,
profiling, direct marketing, monitoring, web analytics, cloud storage, acquisitions,
updating customer details, lettings, sales, financial services and other core products
and service provided by the data controller
Public interest: some information is processed in accordance public interest such as
Consent: where we process information under consent we will seek you
clear and unambiguous consent prior to processing your data.
Information we share
We do not sell or otherwise disclose personal information we collect
about you, except as described in this Privacy Notice or as indicated
via the consent process at the time the data is collected. We share the
information we collect with, but not limited to: Vetted affiliates and
partners/Financial Institutions / Insurance Companies for business
facilitation to provide required services, such as mortgages, insurance
Formally contracted service providers to perform services on our behalf:
Hosting Datacentres, Infrastructure, Applications (Development /
Support), Cloud Services (Software as a Service – SaaS, Platform as a
Service – PaaS, Infrastructure as a Service – IaaS)
Helpdesk, Call Centres etc.
We contractually require these service providers to safeguard the
security of personal information they process on our behalf and
authorise them to use or disclose the information only as necessary to
perform services on our behalf or comply with legal requirements.
Councils, health and care providers
Other Law firms
Credit agencies, Land Registry Office, Her Majesty’s Revenue and Customs (HMRC),
Financial Conduct Authority (FCA) and other relevant regulatory bodies
Additionally, we may share information about you, if required
legally, to prevent harm or financial / reputation loss, for
investigation of suspected or actual fraudulent or illegal activities.
Perspective employers requesting references via your written consent
On websites, features can be accessed where we partner with other
entities that are not affiliated with Dawsons. These include social
networking, geo-location tools etc. are operated by third parties
(indicated appropriately) who may use or share personal
information in accordance with their own privacy policies. It is
recommended that you review the third parties' privacy policies if you
use the relevant features.
Dawsons reserve the right to transfer your information in the event
of a sale or transfer (wholly or partially) of our business or assets,
with reasonable efforts for the acquirer protect / use your information
consistent with our Privacy Notice. You can exercise your rights to
contact the acquiring entity with questions concerning the protection
and processing of your information
How long do we keep information for
We will keep information for a reasonable amount of time in order to perform the purposes
We only keep your information for as long as necessary. We generally keep personal
information for 7 years after last contact with you. However Dawsons reserves the right to
keep information for longer if we feel that this is in the legitimate interests of Dawsons.
International data transfers
Dawsons may transfer the personal information collected about you to recipients in
countries other than the country in which the information was originally collected. Those
countries may not have the same data protection laws as the country in which you initially
provided the information. When we transfer your information to other countries, we will
protect that information as described in this Privacy Notice.
For the purposes of business conduct, enhancement, identification of fraud, money
laundering and other potential un-authorised activities, Dawsons engages profiling
activities via direct use or anonymisation of sensitive personal information.
Direct profiling is engaged for the fair and lawful purposes, to provide Dawsons the
applicable laws, regulations, policies / standards or requested by any judicial process or
governmental agency having or claiming jurisdiction over Dawsons or its affiliates;
including, but not limited to:
Benchmarking employees: appraisals, performance, bonus payments, disciplinary
actions, improvement plans, promotions and awards.
Background checks for existing and new employees, clients, business partners, affiliates
Financial Viability analysis / reports
Business partner / client portfolio position, performance, risk positions
Credit defaulting / exposure
Indirect profiling via anonymisation of personal information is also used for preparing and
furnishing aggregated data reports showing anonymised information, including, but not
limited to, the following:
Compilations, analyses, analytical and predictive models and rules, and other
aggregated reports for the purpose of advising our partners / affiliates and servicing
institutions, retailers and other customers regarding past and potential future patterns of
service usage, spending, fraud, and other insights that may be extracted from this data.
Compiling and communicating promotional and marketing information about products
and services that Dawsons, affiliates and other organisations that we have
affiliations with have and that may be of interest to you.
Conducting market research
Facilitating our internal business 0perations, including the fulfilment of any legal requirement.
Access and correction
You may have the right to:
Obtain confirmation that we hold personal information about you
Request access to and receive information about the personal information we maintain
Receive copies of the personal information we maintain about you.
The right to access personal information may be limited in some circumstances by local law
To exercise these rights, please contact us.
Update and correct inaccuracies in your personal information
If you feel that the information we hold about you is in incorrect or
inaccurate you can contact us outlining the information you feel is
incorrect or inaccurate.
If we refuse to correct your personal information, we will provide you with a written notice
that sets out the reasons for our refusal (unless it would be unreasonable to provide those
reasons) and provide you with a statement regarding the mechanisms available to you to
make a complaint.
We will provide you with access to information we hold about you.
Object to the processing of your personal information
If you would like to object to any processing of your information by
Dawsons you can contact us outlining what processing of information you
would like to object to.
Have the information blocked, anonymised or deleted.
If you would like Dawsons to delete, block or anonymise information we hold about you,
you can contact us outlining what information you would like deleted, blocked or
To update your preferences, ask us to remove your information from our mailing lists or
submit a request to access, update, correct or delete your personal information, please
contact us as specified in the “How To Contact Us” section below.
Opting out of processing
You can opt out collection of personal information by automated means e.g. when visiting
our website or visit third-party websites and interact with our adverts, by using the Cookie
Consent tool displayed in the website (the browser you use may provide options on how to
opt out of receiving certain types of cookies). However without cookies you may not be able
to use all of the website features and/or online services.
partners may collect information about your online activities over time
and across third party websites to customise and target our adverts.
You can at any time tell us not to send you marketing communications by:-
Unsubscribing via the “unsubscribe link” within the marketing e-mails you receive from us, or
Contacting Dawsons as indicated below.
Withdrawal of consent
If we obtain your information by consent you have the right to withdraw any consent you
previously provided to us.
If we process your information under legitimate interest you can object at any time on
legitimate grounds, to the processing of your personal information.
Dawsons will apply your preferences going forward. Doing so will mean that you
cannot take advantage of certain Dawsons and affiliate products, services and promotions.
The right to consent removal may be limited in some circumstances by local law
requirements and you will be informed appropriately.
How to Contact Us / Complaints and Feedback
Make a complaint about a breach of your personal information, applicable privacy laws /
principles or a concern about Dawsons privacy practices
Would like access and/or update information or preferences you provided to us.
Write to us
11 Walter Road
If we fall short of your expectations in processing your personal information or you wish to
make a complaint about our privacy practices, please contact us via the details in the "How
To Contact Us" section.
To assist us in responding to your request, please give full details of the issue. We attempt
to review and respond to all complaints within a reasonable time.
If we cannot for lawful reasons complete your request we will explain this to you to the extent that we lawfully can.
How We Protect Personal Information
The security of your personal information is very important and Dawsons is committed to
protecting the information we collect. We maintain administrative, technical and physical
safeguards designed to protect the personal information you provide or we collect against
accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use.
We use SSL encryption on a number of our websites from which we transfer certain
Dawsons stores personal information only for as long as it is necessary for the fulfilment
of the purpose for which the personal information was collected, unless otherwise required
or authorised by applicable law.
We take measures to destroy or permanently de-identify personal
information if required by law or if the personal information is no
longer required for the purpose for which we collected it.
Updating this privacy statement
We will update this statement from time to time so we suggest that you
review this statement at regular intervals. Where we undergo substantial
changes to our privacy statement we will endeavour to inform you
directly about these changes.